Resources
Category: artwork, technical

Know Your Artwork Files!

The Merchandising Plus Design Team answers your questions...

Merchandising Plus truly desires to produce the finest graphic quality and visibility for your outdoor advertisement. In order to help us accomplish this goal we have found that the following file types are best suited for your billboard artwork.

We are currently using Adobe Illustrator and Photoshop CS3. These are the main programs used in the industry for professional grade advertising production. Please remember that these programs support the following file types:

.psd - acceptable at 300 dpi @100%
.jpg - acceptable rasterized file at 300 dpi @100%
.tif - acceptable rasterized file at 300 dpi @100%
.ai - acceptable vector art
.pdf - acceptable as vector and rasterized at 300 dpi @100%
.eps - acceptable as vector and rasterized at 300 dpi @100%.

Unfortunately, submitting your artwork through such programs as Microsoft Word, Microsoft Powerpoint, Microsoft Publisher, and Microsoft Excel will not allow us to produce the best quality product for your campaign. These programs do not handle graphics well and are not made to print professional artwork. As a result, we cannot accept artwork files that are submitted through these programs. If this proves problematic, please contact us and we will help you find a solution to bring you the best quality artwork!

Category: marketing

Why Advertise On Billboards?

A new industry report reveals some startling figures...

People spend more time in their vehicle than they do reading the paper and watching the news.

Outdoor advertising has a lower cost per thousand than any other type of advertising. Outdoor ads cost up to 80% less than television commercials, up to 60% less than newspaper ads, and up to 50% less than radio ads.

Ads on billboards are free to consumers; nobody has to buy a magazine, cable television, or a newspaper to see your advertisement.

Billboards allow you to reach more people faster and easier than any other type of media.

Outdoor advertising has a larger audience than any other type of advertising. People are driving further and further every day.

Outdoor advertising is the only type of media that has constant exposure. No other type of advertising allows your message to be displayed 24 hours a day, seven days a week.

Repetition is extremely helpful when you are trying to increase your product awareness, or when you simply want to get your message across to thousands of people. This task can easily be accomplished with billboard campaigns.

Small businesses benefit the most from billboard advertising.