Know Your Artwork Files!The Merchandising Plus Design Team answers your questions...
Merchandising Plus truly desires to produce the finest graphic quality and visibility for your outdoor advertisement. In order to help us accomplish this goal we have found that the following file types are best suited for your billboard artwork.
We are currently using Adobe Illustrator and Photoshop CS3. These are the main programs used in the industry for professional grade advertising production. Please remember that these programs support the following file types:
.psd - acceptable at 300 dpi @100%
.jpg - acceptable rasterized file at 300 dpi @100%
.tif - acceptable rasterized file at 300 dpi @100%
.ai - acceptable vector art
.pdf - acceptable as vector and rasterized at 300 dpi @100%
.eps - acceptable as vector and rasterized at 300 dpi @100%.
Unfortunately, submitting your artwork through such programs as Microsoft Word, Microsoft Powerpoint, Microsoft Publisher, and Microsoft Excel will not allow us to produce the best quality product for your campaign. These programs do not handle graphics well and are not made to print professional artwork. As a result, we cannot accept artwork files that are submitted through these programs. If this proves problematic, please contact us and we will help you find a solution to bring you the best quality artwork!